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Logo, Web site, letterhead, product labels and anything else that you use to market yourself are all different parts of the same thing – your business. And every part of your business that comes in contact with the public should have the same message. Your corporate or product identity is responsible for making an impression when you can't. It must speak for you and be your representative. So, it's important that it be crafted with your values and your target market in mind. Properly branding your company or product is worth every penny. |
